An Action is an individual policy, project, program, partnership, study, or advocacy position that the City and the community must execute to support an initiative. They are the smallest level of recommendation made in the Master Plan. They are also the most concrete, implementable elements.
The City has identified the following initiatives that will require aggressive marketing of development opportunities downtown:
Expand Downtown Market-Rate Housing
Prioritize Investment in Neighborhoods with Catalytic Potential: Downtown Core
Prioritize Investment in Neighborhoods with Catalytic Potential: Old Trenton Neighborhood
The City must encourage a strong residential community downtown, which can support local retail, entertainment, and dining establishments. Aside from rehabilitation and infill projects, key locations to consider for new market-rate housing development include:
the parking lot at City Hall,
the Perry Street surface parking lot,
the Merchant Street surface parking lot,
the N. Willow Street surface parking lots, and
the parking garage across from Mill Hill Park.
There are a number of initiatives in this Master Plan which call for better advertising and marketing of development opportunities. These include better promotion of downtown opportunities to developers, as well as adverting the City’s high-quality water and low-cost energy supply to industrial firms. Once the City is able to acquire and assemble industrial properties, it will also need to begin aggressively marketing those. The following actions must be coordinated with this effort: